Planning & Promoting Online Content
How does it work?
Mohamed Bitar
Last Update hace 2 años
Stage II: Plan and Promote
In Stage I, you have built your online assets and filled them with quality content. The next step is about making sure the right people see your content. This is where Stage II comes into play. Unfortunately, some businesses overlook this step, leading to poor engagement rates on their online channels. However, if you have already put time and effort into building your online assets from A to Z, you might as well continue towards the path of success.
In Stage II titled “Plan and Promote,” your audience lies at the forefront. Taking your business’ industry into consideration, Wick identifies your target audience and accordingly determines which social media channels are optimal for brand exposure.
Your aim is to spark their curiosity in your brand, your messaging, and your overall values. The Wick Firm helps you strategize and advertise on various channels, namely:
- YouTube
- Google AdWords/Google Display Network (GDN)
- Snapchat
- And whatever new platforms come up
After the content is catered to fit your audience’s needs, the following services take place:
- Search Engine Marketing (PPC & SEO)
- Social Media Advertising
- Programmatic Advertising
- And much more
This stage is all about brand exposure. To achieve that, you must plan and promote in a way that suits your audience’s preferences and needs. At the heart of any brand lies the core audience. Without them, brands cannot form meaningful relationships and grow beyond their initial goals.
Reach out to your audience and show them why they need your brand in their lives. Or let Wick do it for you.